Practical Ways to Boost Your Products' Shelf Appeal — Both In-Store and Online
If you want your pet care brand to thrive, it's essential to create a strong brand that leaves a lasting impact on your customers. No matter how much time, effort, and resources you've spent painstakingly creating your product, there is a chance that your efforts might be wasted if your products are not reaching your customers. As true to all businesses, there is one key element to keep your customers engaged and loyal — branding.
No matter how appealing, practical, and essential your products are, we know that you cannot sell them all on their own unless your products are wrapped in attractive packaging designs that can catch the eye of more potential fur parents.
In other words, a strong brand could make or break your pet care product. Here at The Marketing Lens, we've come up with a list of the most practical ways that can help you boost your products' shelf appeal, whether it be online or on physical store shelves.
How to Make Your Pet Care Brand Stand Out Online
These days, it's no longer enough to stand out on the pet care shelves. Now, you also need to make sure that your pet care brand commands a strong digital presence. On top of that, you also have to make sure that your customers are as engaged with your products online as they are in-store. So, how exactly can you make sure that your products stand out online?
Cultivate Your Brand Identity
We know how difficult it is to come up with your own "unique" pet care brand, especially with all the hundreds, or possibly thousands, of brands out there that you will be competing with. The good news is the rules for branding are constantly changing, and this means that you have the freedom to create a strong brand that you think will appeal to your target market.
To build a strong brand, you need to do your own research about your target audience. After a thorough brand audit, you can then establish your unique value proposition and your brand's creative elements. Afterward, you can now start identifying strategies that can help you cultivate a strong brand.
We know for a fact that you cannot establish your branding, especially a strong pet care brand, with the snap of a finger, but this is one of the first few things you need to achieve if you want your products to stand out online.
Optimize Your Website and Social Media Accounts
Without a website and social media accounts, it's not possible to build a presence online. Yes, we are aware that managing websites and social media accounts are an entirely difficult task all on its own, especially if you're not sure if you're doing things right. That’s why it's important to take advantage of various tools which are readily available at your disposal. Plus your customer's reviews and tagged posts with promotional hashtags can help spread the word about how much they love your products.
Create Meaningful Content
To curate an excellent online reputation, you have to learn to establish yourself as an industry expert. We all cannot attract potential customers if our customers do not believe in our ability as experts in the pet care industry. Immerse yourself in the different pet industry trends and find new ways to keep your customers engaged.
The content should offer practical insights that can help fur parents on how to take care of their fur babies. Or it can also be about the latest products your brand has to offer and how they can help better care for their pets.
How to Make Your Pet Care Brand Stand Out on Store Shelves
Maintaining a traditional brick-and-mortar retail presence has its own pros and cons. So, if you want to make sure that your pet care products have shelf appeal, then you also have to tend to the physical packaging of the products that will appear on store shelves.
Keep Your Design Simple, Professional, and Relevant
When designing anything that correlates to your pet care brand, you have to keep it simple and professional. A simple and professional design helps you easily build your brand's credibility because you're using a clear and consistent visual cue. Other than that, you're also sending your brand's message every single time you use your brand's signature design. If you want people to easily recognize your branding, you have to stick to something that leaves an impact without you overdoing the aesthetics.
Target Your Market through Your Packaging
If the majority of your customers are Millennial and Gen Z fur parents, then you have to keep your target market in mind when you're designing your packaging. Avoid using color palettes and design elements that are more likely to appeal to Gen X and Boomer audiences. This means this aspect also needs careful planning and should always be aligned with your established pet care brand.
Yes, we do understand that design and branding are extremely important for your packaging, but you also have to remember other crucial factors. When planning how you should package your pet products, don't forget to consider the packaging materials and their costs, the stability of your supplies, and sustainability.
Create an Impact with Your Brand through Aesthetic Appeal
What is your branding all about? Does your pet care brand speak to your customers without the need to hard sell your products? By asking yourself these particular questions, you can try to establish whether your brand is leaving an impact or not.
The more aesthetically appealing your products and packaging are, the more it will leave an impact on your consumers. The higher the impact your products leave, the more likely they are to share their good reviews about your pet products. This is why if you want to establish a strong brand, you also have to include the design aesthetics into consideration.
Key Takeaway
There are a lot of factors that you need to consider if you truly want to boost your products' shelf appeal and create a strong brand. To make your products stand out — may it be online or in-store — first, you need to establish a strong pet care brand that leaves an impact on your customers. If you're not sure where to start, or if you need help with product presentation, connect with us so we can talk about your next project.
References:
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