Expert brand support.
Whether you need help with the big picture or the finer details, we’re here to help make your project a successful one, just like these past projects:
Case Study: Packaging Refresh
Undergoing a brand refresh, the brand’s marketing team had the opportunity to refresh the brand’s overall packaging look & feel across the portfolio. However with over 80 individual SKUs, the team needed additional marketing support to ensure accurate copy, design and imagery were being pulled onto each pack design.
Case Study: Marketing Copy Audit
To ensure accurate and consistent product communication across a brand’s entire product portfolio, the team spearheaded a marketing copy audit which would require additional bandwidth on the team to support.
Case Study: Product Portfolio Expansion
A pet supplements brand had the opportunity to double their product portfolio but with a small team, needed additional support to manage the new product commercialization process.
Case Study: Product Launch Support, Packaging Relaunch & Brand Refresh
Brand plans for a natural flea & tick brand included doubling the brand’s portfolio and undergoing a packaging refresh. To accomplish the brand’s big bets, interim brand management support was needed to help manage the project and bring the brand plans to life.
“Laura is a major asset in so many ways. Having such a strong background in marketing on the brand side, compounded by her expertise positions her to impart invaluable 360 information and best practices to those seeking her expertise. Her positive attitude, critical eye, and constructive advice had an indelible impact on our company.”
— Susan Michals, President and Creator, CatCon, DogCon, PuppyCon and Cat Art Show