Rolling up our sleeves to help make your marketing project a success.
Here at The Marketing Lens, we exist to relieve your burden of overflow projects, to lend brand support through pet industry expertise, and to serve as your objective partner who is equally capable of understanding the big picture and honing in on the nitty gritty details.
With over 15 years of experience working on consumer brands we have the knowledge & proven process needed to help create a better balance in workflow - so you don’t have to carry a project’s success solely on your shoulders. We partner with your existing team to offer both:
Big picture support
We will help manage a project and be the centralized hub for all its moving pieces.
Examples include: leading a product launch through the commercialization process or managing a packaging relaunch across a portfolio.
Focused support
Help with the time-consuming and often unavoidable tasks of a major brand project.
Examples include: Brand copy audits across all brand & retailer.com sites or ensuring digital asset management systems are optimized with the latest brand content.
Our three areas of focus are designed to provide team support during periods of heavy brand work leading up to a product launch, packaging relaunch or brand refresh.
Product Innovation
After launching dozens of new products we are equipped to help anywhere within the innovation process. From ideation, commercialization or go to market support; we have the experience and process to bring manufactured or turnkey new products to market.
Packaging Relaunch
Undergoing a packaging relaunch or major portfolio optimizations? We can collaborate with internal stakeholders and agencies to be the centralized hub for any and all moving pieces within the relaunch process. We’ve managed packaging relaunches for portfolios with ten to as large 250+ skus.
Brand Refresh
Digital content management is an important component when considering a customers’ online experience with your brand. Working across hundreds of products, we help brands optimize and implement new online marketing copy & imagery.
“For various reasons, we sometimes find ourselves in a position where we need temporary account management support, which is the hardest department to “freelance,” since they are responsible for knowing the clients business as well as, if not better than, the client. We are fortunate to know Laura. She is someone we can trust. During a stressful period of heavy work, she was able to provide both strategic and tactical support when we really needed it. She instantly became part of our team – collaborating across departments to ensure we deliver for our clients. Laura is a great asset, and we will gladly bring her back.”