As we prepare for 2023, now is the time to start working on a stellar marketing plan for your pet business, so you can capitalize on the growth momentum of the pet industry. If you’re looking to build a strong brand in pet care to propel your growth, you’re in the right place. Keep reading for expert tips on creating a marketing plan for your pet care brand in 2023 and beyond.

The pet business is a big one. With billions of dollars floating around in pet food, pet toys, and other pet accessories, many businesses wonder how they can position themselves for success amidst quite a bit of competition.

The pet business is a big one. With billions of dollars floating around in pet food, pet toys, and other pet accessories, many businesses wonder how they can position themselves for success amidst quite a bit of competition.

Here are some of the guiding principles of branding that we use to support clients in the pet product industry. Take a look at what you could integrate into your own brand strategy.

As pet owners continue to get younger and the pet population continues to live longer, it's important to take a closer look at what this means for the pet industry.

It's clear how many people shop online, and great product listings are your ticket to getting a piece of the online sales pie. Everything, including the description, photos, reviews, and SEO, all play a crucial role in successfully selling online products. Here are five tips on creating exceptional online product listings.

It's no secret — the pet industry is booming. Here at The Marketing Lens, we understand what it takes to stand out from the crowd.

Today, we want to share the latest pet industry trends to help you make 2022 a success!

Once a consumer has landed on your brand's online product listing, quality content that’s consistent & accurate is key to converting a visit to a sale.

A brand’s packaging is one of the largest marketing touch points for a brand. Therefore when it comes to a packaging refresh, the process needs to be planned and supported across the organization to ensure best in class execution. To ensure a strong start, here are five key tips to consider for a successful packaging refresh.

You’ve done the research, you have buy-in from internal stakeholders and now the fun part begins - new product commercialization! We’ve identified 3 key steps to focus when bringing new products to market. 

No matter the size of the brand or what category they play in, when it’s the time leading up to a product launch, packaging relaunch or brand refresh, a project’s success is in the nitty gritty.