Success is in the Details
It’s been four years since I started The Marketing Lens, and in some ways it feels like it’s brand new. I’ve had the opportunity to work with pet brands in a range of categories from food, supplements to grooming and have been able to work alongside inspiring brand leaders doing what they do best - building meaningful brands.
And when I take a step back and consider what I’ve learned over these years, it’s that a brand’s success is in the details.
No matter the size of the brand or what category they play in, when it’s the time leading up to a product launch, packaging relaunch or brand refresh, a project’s success is in the nitty gritty.
And that’s where The Marketing Lens comes in.
Our mission is to help relieve the burden of overflow projects, to lend brand support through pet industry expertise, and to serve as your objective partner who is equally capable of understanding the big picture and honing in on the nitty gritty work.
We partner with brand teams to offer:
Big Picture Support: We will help manage a project and be the centralized hub for all its moving pieces. Examples include: leading a product launch through the commercialization process or managing a packaging relaunch across a portfolio.
Focused support: Help with the time-consuming and often unavoidable tasks of a major brand project. Examples include: Brand copy audits across all brand & retailer.com sites or ensuring digital asset management systems are optimized with the latest brand content.
With over 15 years of experience working on consumer brands we have the knowledge & proven process needed to help create a better balance in workflow. So with that, I’m excited to introduce The Marketing Lens (2.0)! Please check out the new website and let us know what you think!
If you have a new project coming up and could use extra marketing support, please schedule a call. I’d love to hear from you!